For this project, I branded a coffee company and created packaging for the coffee beans. The brand is intended to be visually pleasing with creative and fun flavors. The target market is coffee drinkers between the ages of twenty and fifty. 

Cozy Cups Coffee Co. was created to be that brand. A logo and logo variation was fashioned for the brand utilizing a script typeface. For the type pairing, a san serif was selected for the other words on the coffee packaging bags.

Three flavors were created: Berry Delight, Carrot Cake, and Banana Foster. The packaging uses icons that correlate to the flavor, with a large main icon on the front and a pattern from the icon on the side of the coffee bag. The roast, origin, and main descriptive words are listed. The notes of the coffee are also listed, such as chocolate, candied banana, sweet strawberry, and buttercream.